ALEXA ASHLEY

SHE / THEY

High impact marketing for high impact organizations.

Marketing and Brand Management

Corporate

Non-Profit

Excellent Communication

Interpersonal

Presentation

Innovative Thinking

Implementing successful marketing and branding strategies

Member Recruitment

New Member Acquisition

Corporate and Public Agency Engagement

Network Expansion Strategies

Member Retention

Client Relationship Management

Engagement and Satisfaction Enhancement

Alexa’s approach is centered around the inclusivity of fostering diversity and inclusion within the business community and environmental consciousness. They are proud to be non-binary and queer. 

ALEXAASHLEY.COM

Using expertise in branding, marketing and graphic design to help conscious businesses realize their goals. 10+ years’ experience in visual communication and marketing, 4+ years’ experience in creative direction. 

SKILLS

Strategic Collaboration

Strategic Alignment with Leadership

Marketing Strategy Development

Brand Messaging Cohesion

Marketing and Branding

Innovative Marketing Strategy Creation

Branding Strategy Execution

Value Proposition Reinforcement

Revenue Growth Initiatives

Growth and Development

Market Research and Analysis

Opportunity Identification

Strategic Decision-Making

Customer Service Excellence

Best-in-Class Customer Service Leadership

Culture of Excellence Promotion

Continuous Improvement Initiatives

Communications Management

Council Communications Management

Content Creation and Management

Event Support

Event Marketing and Communications

Social Media Content Creation and Management for Events

“The purpose of Alexa’s work for us was to establish brand loyalty, and they nailed it.”

Sage Quiamno, Founder, Future For Us

Marketing Manager + Creative Director

Alexa Ashley Creative | Self-employed Jan 2013 - Present | 11 yrs 7 mos | Remote

  • Increased sales leads through email campaigns for one client by 200%

  • Increased online and in-person sales for one client by about 20% through a variety of marketing and design strategies

  • Doubled product subscription sales and increased revenue by about 15% through email campaign strategies, social media marketing strategies, website updates, and product photography

EXPERIENCE

Marketing Manager

Green Canopy Homes | Apr 2017 - Jan 2019 | Greater Seattle Area

  • Earned the company a featured position on the Goldman Sachs website, leading to increased investments

  • Listened to stakeholder groups to gather information on improving products and increasing sales

  • Managed marketing channel infrastructure

  • Led marketing initiatives across all media channels.

  • Conducted social media marketing

  • Managed event planning, production, and execution

  • Executed graphic design projects

  • Contributed to product development

  • Developed and strengthened the brand

Marketing Manager 

Pravda Creative | Full-time | Jan 2012 - Feb 2013 | Greater Seattle Area

  • Search engine optimization: moved company from the 10th page in Google Search to the top of the first page

  • Designed and produced all promotional print material in-house

  • Designed events including weddings and corporate

  • Sole copywriter and content generator for the company’s blog

  • Oversaw the Facebook, Twitter, and Pinterest accounts

  • Re-designed and maintained the company’s website

Director of Marketing and Communications

Seattle Zero Waste
Apr 2019 - Feb 2020 | 11 mos

  • Planned, developed, and implemented all marketing strategies and communications

  • Established and maintained branding guidelines

  • Created email standards and templates

  • Developed social media standards and templates

  • Directed website content and creative direction

  • Produced media kit

  • Formulated marketing and communications strategy and plan

VOLUNTEER EXPERIENCE

Co-founder

Green Canopy Homes | Apr 2017 - Jan 2019 | Greater Seattle Area

  • Established a community sharing resources on living with less waste

  • Grew the community to over 4,800 members

  • Hosted global zero waste leader, Bea Johnson

  • Produced and sold-out Seattle’s first Zero Waste Conference

  • Managed volunteers

Founder

Eyes Wide Magazine |  2020–present | Remote

  • Marketing Management

  • Social Media Marketing

  • Website Design

  • Brand Development

  • Content Creation

  • Photography

  • Managed two employees

B.A., Visual Communication

Bachelor of Arts (B.A.), Design and Visual Communications | Minor, Art History
2008 - 2012

  • Activities and Societies: AIGA

  • Branding

  • Color theory

  • Design principles

  • Served on the AIGA campus chapter board in communications

EDUCATION

Semester Program, Visual Communication 

New York Center for Art and Media Studies
Semester Program, Graphic Design & Art History | 2010

  • Art Intensive Program: 1 semester at NYCAMS in Manhattan

  • Courses included typography, art history, and publication design

  • Completed an internship in photography

Let's create together

Let's create together