Alexa Ashley

Stories are what bind us to each other — to brands, to ideas. Stories transform.

Communication establishes connection. Connection Solidifies devotion. Devotion gives Support. Support builds poweR. power creates movement and movement transforms the world.


Photography by Alexa Ashley

Gain clarity around who you are and what you’re about — for your business and your clients.

Present a brand experience you’re proud of and attract your ideal customers.

Photography by Soul Breathing Photography, Graphic Design by Alexa Ashley



Brand Guidelines

Logotypes & Brand Marks

Mission & Voice

Business Naming Facilitation


Creative Direction




Print Media





Digital Media

Email Campaigns



Social Media


About Alexa Ashley

What makes a storyteller?

I’ve always been interested in people and in connection — how things worked and why. I knew art and the narratives expressed through it, impacted my decisions and the way I lived from a very young age. My own ideas and behaviors have changed many times over after one article read, or one design or film seen.

We all have an impact on the worlds and individuals we interact with and we are all impacted daily, hourly, momentarily. What we have to decide is what kind of influence we want to have, and what who want to be influenced by.

In college, I wanted to pursue a degree in Psychology or Visual Communication, taking introductory courses in both. In my first Psychology class, the slides and lectures were presented in a way that felt incredibly uninteresting and arduous to me.

And in my introductory Visual Communication classes we were learning the research behind effective communication strategies to influence people’s decisions. My Visual Communication professors used these strategies in their courses and my decision to study Visual Communication was made. 

A class, product, service, tool, event, investment, or company is only compelling if people understand why it’s exciting and how it provides value. It not only has to be a good story, it has to be told in a compelling way.

Continuing to see the importance of communication, drove me to learn more, dive deeper, do better. With over seven years’ experience in a variety of different Visual Communication disciplines in a handful of different industries, I’ve learned new ways of combining and honing different forms of communication to help businesses reach who they want to reach.

Our lives are shaped by the stories we’re exposed to by the people we trust.



Photo by Tilly Goble

“We needed to develop signage inside of our homes that would draw people in and communicate the selling points in a compelling way. I brought my collection of ideas and collateral I was inspired by and Lexy worked with our Sales Team through the design process, resulting in interactive signage that was hard to pass by without noticing. It was so fun to watch potential homebuyers walk through our homes in the following events and stop to read the new signs!”

SAM Lai | Co-founder | Green Canopy


"The purpose of your work for us was to establish brand loyalty, and you nailed it. You created an aesthetic which helped legitimize our event, and made everything feel polished and professional. This was a key component of our marketing strategy, and a great first touch point for our customers."

Sage Quiamno, Co-Founder, Future For Us

Photo by Tilly Goble

“Lexy has worked with Green Canopy on a variety of projects including a brand re-fresh and guidelines, publication designs, content marketing, presentations, product launches, email marketing campaigns and a website launch. Our shareholders and partners consistently provide positive feedback on the design work and content that Lexy has worked with us on — and she is a fun partner to work with!”

Aaron Fairchild | CEO & Co-Founder | Green Canopy


"What was amazing about working with you is that you really got us. You understood who we are and what we're about and you were able to communicate that better than we were able to. The process was very professional and worked really smoothly —and we were working with you remotely!"

Aparna Rae, Co-Founder, Future For Us

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