ALEXA ASHLEY

SHE / THEY

High impact creative direction for high impact people.

Graphic Design

Over 10 years of experience in graphic design including developing and executing brand-focused projects from concept to delivery

Project Execution

Proficient in research brand strategy contribution visual identity development and execution for web/digital & print

Design Systems

Experience in building scalable design systems

Medium Versatility

Skilled in designing across various mediums including print and digital

Digital Asset Design

Expertise in designing and resizing assets for various digital spaces

Alexa’s approach is centered around inclusivity of diversity and environmental consciousness. They are proud to be non-binary and queer. Lover of almond pastries, coffee, art, and music. 🥐 ☕️ 🎨 🎵 

ALEXAASHLEY.COM

Using expertise in branding, marketing and graphic design to help conscious businesses realize their goals. 10+ years’ experience in visual communication, design and marketing, 4+ years’ experience in creative direction. 

SKILLS

Strategic Collaboration

Strategic Alignment with Leadership

Marketing Strategy Development

Brand Messaging Cohesion

Branding

Innovative Marketing Strategy Creation

Branding Strategy Execution

Value Proposition Reinforcement

Revenue Growth Initiatives

Typography

Strong typographic skills

Attention to Detail

High attention to detail and accuracy in design work

Communication

Strong communication skills able to articulate and defend design choices effectively

Self-Starter & Owner Mentality

Embodying values of ownership, trust, optimism, curiosity, kindness, and creativity

Creative Ownership

Ability to take creative ownership work independently and collaborate with a larger team

Software Proficiency

Adobe Creative Suite

Figma

Google Workspace

“Our shareholders and partners consistently provide positive feedback on the design work and content that Alexa has worked with us on.”

Aaron Fairchild, Green Canopy NODE

Creative Director, Owner

Alexa Ashley Creative | Self-employed Jan 2018 - Present | 6 yrs | Remote

  • Increased sales leads through email campaigns for one client by 200%

  • Increased online and in-person sales for one client by about 20% through a variety of marketing and design strategies

  • Doubled product subscription sales and increased revenue by about 15% through email campaign strategies, social media marketing strategies, website updates, and product photography

EXPERIENCE

Marketing Manager, Designer

Green Canopy Homes | Apr 2017 - Jan 2019 | Greater Seattle Area

  • Earned the company a featured position on the Goldman Sachs website, leading to increased investments

  • Listened to stakeholder groups to gather information on improving products and increasing sales

  • Managed marketing channel infrastructure

  • Led marketing initiatives across all media channels.

  • Conducted social media marketing

  • Managed event planning, production, and execution

  • Executed graphic design projects

  • Contributed to product development

  • Developed and strengthened the brand

Creative Director, Designer

Pravda Creative | Full-time | Jan 2012 - Feb 2013 | Greater Seattle Area

  • Search engine optimization: moved company from the 10th page in Google Search to the top of the first page

  • Designed and produced all promotional print material in-house

  • Designed events including weddings and corporate

  • Sole copywriter and content generator for the company’s blog

  • Oversaw the Facebook, Twitter, and Pinterest accounts

  • Re-designed and maintained the company’s website

Director of Marketing and Communications

Seattle Zero Waste
Apr 2019 - Feb 2020 | 11 mos

  • Planned, developed, and implemented all marketing strategies and communications

  • Established and maintained branding guidelines

  • Created email standards and templates

  • Developed social media standards and templates

  • Directed website content and creative direction

  • Produced media kit

  • Formulated marketing and communications strategy and plan

VOLUNTEER EXPERIENCE

Co-founder

Seattle Zero Wate | Apr 2017 - Jan 2019 | Greater Seattle Area

  • Established a community sharing resources on living with less waste

  • Grew the community to over 4,800 members

  • Hosted global zero waste leader, Bea Johnson

  • Produced and sold-out Seattle’s first Zero Waste Conference

  • Managed volunteers

Founder

Eyes Wide Magazine |  2020–present | Remote

  • Marketing Management

  • Social Media Marketing

  • Website Design

  • Brand Development

  • Content Creation

  • Photography

  • Managed two employees

B.A., Visual Communication

Bachelor of Arts (B.A.), Design and Visual Communications | Minor, Art History
2008 - 2012

  • Activities and Societies: AIGA

  • Branding

  • Color theory

  • Design principles

  • Served on the AIGA campus chapter board in communications

EDUCATION

Semester Program, Visual Communication 

New York Center for Art and Media Studies
Semester Program, Graphic Design & Art History | 2010

  • Art Intensive Program: 1 semester at NYCAMS in Manhattan

  • Courses included typography, art history, and publication design

  • Completed an internship in photography

Let's create together

Let's create together