Brand re-fresh, brand strategy, website design, publication design.

Green Canopy—a certified green residential builder, general contractor and fund manager—worked with Alexa Ashley to launch a new fund, a new product,  and create consistent and compelling messaging across digital and print initiatives.

Alexa Ashley created a marketing plan, a new website, brand guidelines, in-home signage, exterior signage, print flyers, e-mail campaigns, annual reports, quarterly reports, and events that drove to stakeholder goals.

“Lexy has worked with Green Canopy on a variety of projects including a brand re-fresh and guidelines, publication designs, content marketing, presentations, product launches, email marketing campaigns and a website launch. Our shareholders and partners consistently provide positive feedback on the design work and content that Lexy has worked with us on — and she is a fun partner to work with!”

AARON FAIRCHILD | CEO & CO-FOUNDER | GREEN CANOPY

SAM LAI | CO-FOUNDER | GREEN CANOPY

“We needed to develop signage inside of our homes that would draw people in and communicate the selling points in a compelling way. I brought my collection of ideas and collateral I was inspired by and Lexy worked with our Sales Team through the design process, resulting in interactive signage that was hard to pass by without noticing. It was so fun to watch potential homebuyers walk through our homes in the following events and stop to read the new signs!””